Steps to a Google-friendly site

What is SEO and how can it help my website’s Google visibility?

SEO Specialist Newcastle
Learning how to improve your site’s SEO can significantly improve your business’ prominence in online search results, what is SEO?

Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the “organic” search results returned by sites such as Google.
SEO Specialist Newcastle
As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in. If you’re in the mobile phone space or travel, you’ll be fighting a losing battle unless you’ve got a sizeable budget to spend. However, if you’re offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.

    • Keyword rich content
    • Linking
    • Keep it fresh

SEO Specialist Newcastle - Moto Digital

Keeping up to date with SEO

The algorithms used by Google and Microsoft to determine the order of their results are subject to tweaks and improvements as they attempt to deliver ever more accurate search results. As a result, SEO is something of a moving feast and it pays to stay up to date. That said, these basic principles are unlikely to change significantly as they are key determinants of your ranking.


Steps to a Google-friendly site

    • Backlinks matter – on average, the top 2 results on page 1 of Google equated to having 38% of all the backlinks from pages on page 1.


    • On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Webpages ranking #1 had an average of 168% more linking domains than those ranking #5.


    • Webpages on HTTPS had positive correlation with higher rankings, with 33% of all the sampled URL that ranked either #1, #2 or #3 using HTTPS.


    • Anchor text is still a huge ranking signal. Webpages ranking #1 had an average of 5.42% of their anchor text actually including their target keyword. The further up page 1 you look, the higher this percentage goes.


    • Top-ranking webpages tended to have shorter page titles, with the sweet spot nearing closer to 8 words in length.


    • Webpages with their target keyword in their URL tended to rank higher in Google than those that didn’t.


    • Including your target keyword within your page title positively correlated with higher search rankings. Of the sampled data, over 15% of all the page 1 rankings included the target keyword within its page title.


    • Across the results of page 1, the average ratio of backlinks to linking domains was 37:1. This means that on average, each website that linked to page 1 content was linking from 37 different pages on their website.Top-ranking webpages in Google have shorter URLs, with position 1 URLs averaging 59 characters in length.